For this brief we were given a list of potential company names and a list of company descriptions. It was up to us to combine the two elements and create a "company" that we would then create the corporate identity for. This was the first taste of designing a corporate identity we had, to help I created a company history so that my designs would better reflect the business. I chose an outdoor exploration/extreme winter sports company. They provide gear and equipment to those who engage with this type of sport and therefore the colour scheme and style of the company had to suit. The cool, white and blue-ish theme reflects the environment that the company's equipment would be used in, and the logo ties in with the name of the company.